Piña Colaba
Piña Colaba
Piña Colaba is a jazz club and bar inspired by the vibrant Jazz Age of Bombay. It is strategically situated in Colaba, a neighbourhood known for its artistic and historical significance. The club's design reflects the opulence of the 1930s with Art Deco influences, featuring plush velvet seating, dim lighting, and vintage decor that pays homage to Bombay's jazz heritage.
Year
2024
Category
Branding, UI/UX Design
Timeline
6 Weeks
Bombay's Jazz Age
Bombay's Jazz Age
The roots of jazz in India can be traced back to the early 20th century, particularly in Bombay (now Mumbai), which flourished from the 1930s to the 1960s. Influential musicians like Leon Abbey and Teddy Weatherford introduced jazz to the Indian elite, performing at prestigious venues such as the Taj Mahal Hotel. This period is often regarded as the golden age of jazz in India, characterized by a fusion of Western jazz with Indian musical elements, leading to the emergence of Indo-jazz. As Bombay became a cultural melting pot, jazz not only entertained but also played a significant role in shaping modern Indian music and cinema.
The roots of jazz in India can be traced back to the early 20th century, particularly in Bombay (now Mumbai), which flourished from the 1930s to the 1960s. Influential musicians like Leon Abbey and Teddy Weatherford introduced jazz to the Indian elite, performing at prestigious venues such as the Taj Mahal Hotel. This period is often regarded as the golden age of jazz in India, characterized by a fusion of Western jazz with Indian musical elements, leading to the emergence of Indo-jazz. As Bombay became a cultural melting pot, jazz not only entertained but also played a significant role in shaping modern Indian music and cinema.
Bombay's Jazz Age
The roots of jazz in India can be traced back to the early 20th century, particularly in Bombay (now Mumbai), which flourished from the 1930s to the 1960s. Influential musicians like Leon Abbey and Teddy Weatherford introduced jazz to the Indian elite, performing at prestigious venues such as the Taj Mahal Hotel. This period is often regarded as the golden age of jazz in India, characterized by a fusion of Western jazz with Indian musical elements, leading to the emergence of Indo-jazz. As Bombay became a cultural melting pot, jazz not only entertained but also played a significant role in shaping modern Indian music and cinema.
Target Audience
Target Audience
Piña Colaba aims to attract a diverse clientele:
Jazz Enthusiasts: Individuals passionate about jazz music who appreciate live performances.
Young Professionals: Those seeking a unique nightlife experience combining music and social interaction.
Tourists: Visitors looking for an authentic cultural experience in Mumbai.
Local Artists: Musicians and performers seeking a platform to showcase their talent.
Piña Colaba aims to attract a diverse clientele:
Jazz Enthusiasts: Individuals passionate about jazz music who appreciate live performances.
Young Professionals: Those seeking a unique nightlife experience combining music and social interaction.
Tourists: Visitors looking for an authentic cultural experience in Mumbai.
Local Artists: Musicians and performers seeking a platform to showcase their talent.
Target Audience
Piña Colaba aims to attract a diverse clientele:
Jazz Enthusiasts: Individuals passionate about jazz music who appreciate live performances.
Young Professionals: Those seeking a unique nightlife experience combining music and social interaction.
Tourists: Visitors looking for an authentic cultural experience in Mumbai.
Local Artists: Musicians and performers seeking a platform to showcase their talent.
Key Brand Elements
Key Brand Elements
Piña Colaba employs a carefully crafted branding strategy that reflects its unique identity and ambience. The colour palette consists of four primary colours that evoke the essence of jazz and the vibrant atmosphere of Mumbai. This colour palette harmonizes to create an inviting yet upscale environment, appealing to both jazz aficionados and casual patrons alike.
The logo for Piña Colaba is a visual representation of its brand identity. It incorporates a serif font representing the advent of the 1920s while utilizing the accent over 'ñ', maintaining a modern flair.
Furthermore, the mood board for Piña Colaba visually encapsulates the club's ambience and aesthetic, ensuring that every aspect aligns with its brand identity
Piña Colaba employs a carefully crafted branding strategy that reflects its unique identity and ambience. The colour palette consists of four primary colours that evoke the essence of jazz and the vibrant atmosphere of Mumbai. This colour palette harmonizes to create an inviting yet upscale environment, appealing to both jazz aficionados and casual patrons alike.
The logo for Piña Colaba is a visual representation of its brand identity. It incorporates a serif font representing the advent of the 1920s while utilizing the accent over 'ñ', maintaining a modern flair.
Furthermore, the mood board for Piña Colaba visually encapsulates the club's ambience and aesthetic, ensuring that every aspect aligns with its brand identity
Key Brand Elements
Piña Colaba employs a carefully crafted branding strategy that reflects its unique identity and ambience. The colour palette consists of four primary colours that evoke the essence of jazz and the vibrant atmosphere of Mumbai. This colour palette harmonizes to create an inviting yet upscale environment, appealing to both jazz aficionados and casual patrons alike.
The logo for Piña Colaba is a visual representation of its brand identity. It incorporates a serif font representing the advent of the 1920s while utilizing the accent over 'ñ', maintaining a modern flair.
Furthermore, the mood board for Piña Colaba visually encapsulates the club's ambience and aesthetic, ensuring that every aspect aligns with its brand identity
Brand Identity
Brand Identity
Piña Colaba presents itself as a sophisticated and refined establishment with a focus on creating memorable and engaging experiences. The brand identity suggests a cultured and charismatic personality, inviting guests to immerse themselves in a world of elegance and glamour.
Piña Colaba presents itself as a sophisticated and refined establishment with a focus on creating memorable and engaging experiences. The brand identity suggests a cultured and charismatic personality, inviting guests to immerse themselves in a world of elegance and glamour.
Brand Identity
Piña Colaba presents itself as a sophisticated and refined establishment with a focus on creating memorable and engaging experiences. The brand identity suggests a cultured and charismatic personality, inviting guests to immerse themselves in a world of elegance and glamour.
Menu
Menu
The menu at Piña Colaba is meticulously curated to provide guests with an unforgettable dining experience that complements its jazz ambiance. By integrating local Bombay flavors with contemporary culinary concepts, Piña Colaba not only celebrates Mumbai's rich food culture but also positions itself as a modern destination for food lovers and jazz enthusiasts alike.
Content
Menu
The menu at Piña Colaba is meticulously curated to provide guests with an unforgettable dining experience that complements its jazz ambiance. By integrating local Bombay flavors with contemporary culinary concepts, Piña Colaba not only celebrates Mumbai's rich food culture but also positions itself as a modern destination for food lovers and jazz enthusiasts alike.
Website
Website
The website offers a seamless digital experience for patrons, allowing them to explore the venue's offerings and make reservations. Click here to experience the magic of Piña Colaba.
The website offers a seamless digital experience for patrons, allowing them to explore the venue's offerings and make reservations. Click here to experience the magic of Piña Colaba.
Website
The website offers a seamless digital experience for patrons, allowing them to explore the venue's offerings and make reservations. Click here to experience the magic of Piña Colaba.
SRISHTI KUMAR
SRISHTI KUMAR
SRISHTI KUMAR
SRISHTI KUMAR