Challenge

Airtel Business wanted to strengthen its relevance within India's fast-growing startup ecosystem—not by promoting products, but by earning credibility. The challenge was to create a content property that positioned Airtel as a trusted technology partner while driving meaningful engagement with founders and enterprise decision-makers.

Solution

In partnership with YourStory, we launched Founders' Manifesto, a podcast series featuring candid conversations between startup founders, Shradha Sharma (Founder & CEO, YourStory), and senior Airtel Business leaders. I led the social media strategy, transforming each long-form episode into platform-native content across LinkedIn, X, YouTube, and other digital touchpoints to maximize reach, engagement, and business impact.