EST. 2002
17:56:18 UTC

Srishti Kumar
Digital Strategist
FET Solutions

New Delhi, India
FET Solutions

New Delhi, India
WORK
Here are some of my projects, full walkthroughs on request












My Case Studies & Writing Samples
Publicis Groupe (Panasonic)
Welcome to Adulthood: Crafting a Digital Campaign Where a Legacy Brand Becomes Part of the New Generation’s Story
5 m
Airtel
The Founder's Manifesto: Powering India’s Startup Dreams with Airtel Business and YourStory Media
4 m
Runway Incubator
Jamlab: Designing a Booking and Collaboration Platform for India’s Independent Musicians
4 m
FET Solutions
Revamping a B2B Brand: How I Repositioned a Process Safety Firm for Credibility and Growth
6 m
Pearl Academy
ECHOing Inclusion: Reimagining Music with Indian Sign Language
5 m
Pearl Academy
How Indie Went Mainstream
5 m
MY EXPERIENCE
Across my journey in product, marketing, and design, I’ve led and contributed to projects that span crafting user-centric experiences, scalable marketing strategies, and impactful digital ecosystems—here’s a snapshot.
2024 — NOW
Founder's Office
at

FET Solutions
Shaped brand narrative and unified customer experience across product, marketing, and sales touchpoints—enhancing user trust and recall in a niche B2B category.
2024 — NOW
Founder's Office
at

FET Solutions
Shaped brand narrative and unified customer experience across product, marketing, and sales touchpoints—enhancing user trust and recall in a niche B2B category.
2024 — NOW
Founder's Office
at

FET Solutions
Shaped brand narrative and unified customer experience across product, marketing, and sales touchpoints—enhancing user trust and recall in a niche B2B category.
2024 — 2024
Deputy Manager — MarCom
at

Airtel
Spearheaded cross-functional collaboration with product and marketing team, alongside external design agencies, to develop and execute digital campaigns for Airtel Business' enterprise solutions (IoT, IQ, Nxtra, Cybersecurity), by deeply aligning GTM strategies with identified user needs and core product capabilities.
2024 — 2024
Deputy Manager — MarCom
at

Airtel
Spearheaded cross-functional collaboration with product and marketing team, alongside external design agencies, to develop and execute digital campaigns for Airtel Business' enterprise solutions (IoT, IQ, Nxtra, Cybersecurity), by deeply aligning GTM strategies with identified user needs and core product capabilities.
2024 — 2024
Deputy Manager — MarCom
at

Airtel
Spearheaded cross-functional collaboration with product and marketing team, alongside external design agencies, to develop and execute digital campaigns for Airtel Business' enterprise solutions (IoT, IQ, Nxtra, Cybersecurity), by deeply aligning GTM strategies with identified user needs and core product capabilities.
2023 — 2024
Management Associate
at

Publicis Groupe
Led digital and social media strategy for clients across tech, telecom, and education sectors—driving audience engagement, brand growth, and campaign performance through cross-functional collaboration, data insights, and creative storytelling.
2023 — 2024
Management Associate
at

Publicis Groupe
Led digital and social media strategy for clients across tech, telecom, and education sectors—driving audience engagement, brand growth, and campaign performance through cross-functional collaboration, data insights, and creative storytelling.
2023 — 2024
Management Associate
at

Publicis Groupe
Led digital and social media strategy for clients across tech, telecom, and education sectors—driving audience engagement, brand growth, and campaign performance through cross-functional collaboration, data insights, and creative storytelling.
My Testimonials
“Srishti learns fast and picks up quickly to deliver with minimal direction. She is self-motivated, with strong reading, writing, and research skills with the ability to produce an analytical researched copy. She is also an able photographer, videographer and video editor. Versatile, she can fit into any area of communication with ease.”


Madhumita Ghosh
Associate Professor at Pearl Academy
“As a founder, having a proactive and insightful associate like Srishti in the office is invaluable. Their contributions to both marketing strategy and product development have been significant. She consistently brings fresh perspectives and drives initiatives forward with impressive efficiency. Srishti's dedication is a true asset to our organization.”


Jitendra Kumar
CEO at FET Solutions
“Srishti learns fast and picks up quickly to deliver with minimal direction. She is self-motivated, with strong reading, writing, and research skills with the ability to produce an analytical researched copy. She is also an able photographer, videographer and video editor. Versatile, she can fit into any area of communication with ease.”


Madhumita Ghosh
Associate Professor at Pearl Academy
“As a founder, having a proactive and insightful associate like Srishti in the office is invaluable. Their contributions to both marketing strategy and product development have been significant. She consistently brings fresh perspectives and drives initiatives forward with impressive efficiency. Srishti's dedication is a true asset to our organization.”


Jitendra Kumar
CEO at FET Solutions
“Srishti learns fast and picks up quickly to deliver with minimal direction. She is self-motivated, with strong reading, writing, and research skills with the ability to produce an analytical researched copy. She is also an able photographer, videographer and video editor. Versatile, she can fit into any area of communication with ease.”


Madhumita Ghosh
Professor at Pearl Academy
“Srishti learns fast and picks up quickly to deliver with minimal direction. She is self-motivated, with strong reading, writing, and research skills with the ability to produce an analytical researched copy. She is also an able photographer, videographer and video editor. Versatile, she can fit into any area of communication with ease.”


Madhumita Ghosh
Professor at Pearl Academy
“As a founder, having a proactive and insightful associate like Srishti in the office is invaluable. Their contributions to both marketing strategy and product development have been significant. She consistently brings fresh perspectives and drives initiatives forward with impressive efficiency. Srishti's dedication is a true asset to our organization.”


Jitendra Kumar
CEO at FET Solutions
“As a founder, having a proactive and insightful associate like Srishti in the office is invaluable. Their contributions to both marketing strategy and product development have been significant. She consistently brings fresh perspectives and drives initiatives forward with impressive efficiency. Srishti's dedication is a true asset to our organization.”


Jitendra Kumar
CEO at FET Solutions
A bit more about me
In my spare time, I enjoy listening to music, playing the keys, and taking photos

Peur Des Filles
L'Impératrice
Most replayed this month
Listen on Spotify








Shot with my Canon 200D

See more on VSCO
